Many people would agree that the best websites are designed for both search engines and users. This means that you should obviously never sacrifice function over beauty, or the other way round for that matter.
We’ve put together a list of common design mistakes you should avoid. You should certainly go ahead and check your website for the following:
Missing H1 Tags
The most common mistake that companies make is removing a H1 tag because there is no home for it on the page. However, it is a fact that the H1 tag is at the top of the list when it comes to what engine crawlers look for first to understand what the page is about. By having a tag and including keywords, there is a huge improvement on the chances of ranking higher.
Google has recently warned websites to avoid using interstitials and pop-ups. Experience for users, especially on mobile devices, is important to Google. It has a negative impact on an SEO or UX when an elaborate popup appears before visitors which then can’t access content straight away.
This design technique can really have an effect on an SEO performance if done incorrectly. Basically, infinite scrolls load more content as the user gets closer to the bottom of the page. This means that if your pagination isn’t set up as best it can be search engines won’t be able to crawl your pages.
Service and product pages are the most important part of your website. Some common mistakes that do relate to content are:
- Not having product/service pages on the website
- Having one page which lists numerous services and products
- Not having much text on your product/service pages
So, whether you are in the middle of working on a new website or are redesigning an existing one, try not to forget about these SEO elements. After all, there is no point having a lovely looking website that no one can find or that gives a horrendous experience to potential clients.